Apsona merge action emails are sent individually, but the process is initiated in bulk.
How it works:
You start by selecting a bulk set of records.
Apsona then processes them one at a time.
For each record, Apsona:
Retrieves that record’s merge fields
Generates a personalized email
Sends it as an individual message
Why they are sent individually:
Personalization
Each recipient gets their own customized email with their specific data.
Accurate tracking
The email is logged on each individual record (e.g., Contact), enabling clean activity history.
Compliance with limits
Individual sending respects Salesforce and ESP sending limits, preventing spam flags or batch failures.
Better error handling
If one email fails, it doesn’t stop the rest—only that one record is affected.
Summary:
You run a bulk merge, but Apsona delivers separate, personalized emails, one per recipient, ensuring accuracy, safety, and personalization.