Apsona merge action emails are sent individually, but the process is initiated in bulk.
How it works:
- You start by selecting a bulk set of records.
- Apsona then processes them one at a time.
- For each record, Apsona:
- Retrieves that record’s merge fields
- Generates a personalized email
- Sends it as an individual message
Why they are they sent individually:
- Personalization
Each recipient gets their own customized email with their specific data.
- Accurate tracking
The email is logged on each individual record (e.g., Contact), enabling clean activity history.
- Compliance with limits
Individual sending respects Salesforce and ESP sending limits, preventing spam flags or batch failures.
- Better error handling
If one email fails, it doesn’t stop the rest, only that one record is affected.
Summary:
You run a bulk merge, but Apsona delivers separate, personalized emails, one per recipient, ensuring accuracy, safety, and personalization.